Open Music is music shared with free licenses. Music with the quality of freedom. The freedom to distribute, remix, create derivatives like YouTube videos or share it. The more Open the license is, the better it spreads.
The most common used licenses are the Creative Commons licenses.
What’s happened?
I can confirm the following effects for the CC-BY license. A track licensed under CC-BY has 1000 times more plays thanks to the virality of the license as long as the quality is good.
Our 9 track non mainstream album “Absorbed” had 2 million measured plays accross all platforms. 1.9 million plays were made by YouTubers who downloaded one single track that was licensed CC-BY on Open Music platforms. The other tracks didn’t perform, they were All Rights Reserved.
Open Music wins
Open Music will win on the long run that’s what my statistics says but you will still need a platform that communicates that to multiplicators. Then you will see them, the YouTubers, jump in and spread it.
Cash and money
What about the money? Shazam’s went up. Streams went up. Sales went up. Open licenses create attention. You don’t make money directly with Open licensed music but consider the money you “loose” as an investment into attention. To reach 2 million listeners with All Rights Reserved music, we would have to spend 1000s of $ into advertisement. We saved that money and licensed Open with the same effect. It’s free. More listeners. More attention.
Scale
This is my proof of concept. I think it works but needs to scale. We need bigger platforms, we need mainstream music, we need more multiplicators, we need more communication. When this happens we will wake up in a multibillion dollar Open Music industry.
Mum, I’m feeding the monsters
You can’t control it. It’s viral. It spreads wild accross low quality outlets. The content industry has a big interest in Open Music. It’s content they can monetize. They make money out of your work and you don’t get paid everywhere. You loose some of your royalties. You pay them with some of your royalites to spread the music. You use their greed for money to get your attention and workforce. Greed is powerful and that’s sad. We can already watch these effects in the Open Source industry. It is very similar. And similar things will happen with Open Music. Why are you all so materialistic? Stay woke.
I’m starfrosch a swiss electronic music artist, project manager and owner of the Open Music platform https://starfrosch.com
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